Dara O'Rourke, PhD
  • Home
  • UC Berkeley
  • GoodGuide
  • Writing
  • Outreach
  • About

I am the co-founder of GoodGuide. You can learn more about the company at GoodGuide.com. Below are some general introductory materials.

GoodGuide

  • GoodGuide rates over 200,000 products on their health, environmental and social performance.
  • Visit GoodGuide.com to review and compare products based on unbiased ratings developed by GoodGuide’s team of scientists, engineers and nutritionists.
  • GoodGuide provides transparent information about products and brands to help consumers cut through confusing and sometimes misleading claims.
  • GoodGuide’s iPhone and Android apps give shoppers objective, science-based product ratings right in the shopping aisle.
  • GoodGuide’s social media tools enable people to comment, share and recommend their favorite products to friends to help them make healthier, better decisions.

Awards and Recognition

  • Fast Company - Most Innovative Companies of 2010
  • PC Magazine - Top 100 Web Sites of 2009
  • Crunchies 2008 - Startup Most Likely to Make the World a Better Place
  • Web2.0 Conference - Best In Show
  • TechCrunch50 Conference - Runner-Up, Best Startup of 2008

Recent Media

New York Times: 
A Tool to Aid Careful Shopping
Fortune:
The Trouble with Green Product Ratings
Christian Science Monitor:
People Making a Difference
Newsweek:
True Green
San Francisco Chronicle:
GoodGuide Rates Products on Ingredients' Safety
USA Today: 
GoodGuide App Helps Navigate Green Products
Boston Globe:
How Green Is It?

For more information visit:
Website: GoodGuide.com
Twitter: twitter.com/goodguide
Facebook: facebook.com/GoodGuide


GoodGuide Talks


Video streaming by Ustream
Powered by Create your own unique website with customizable templates.
  • Home
  • UC Berkeley
  • GoodGuide
  • Writing
  • Outreach
  • About